top of page

Agency Wells is a full service, apparel centric, agency owned and operated by Tony Rivera. With over 20 years of experience working in a mix of fashion, outdoor, and action sports industries, Tony has built effective strategies curated to each partner brand, generating revenue growth as well as scalable processes.

Tony Rivera

owner & operator

With our roster including brands such as Arc’teryx, Outerknown, Burton, Black Diamond, and Urban Outfitters, our network is well versed in sustainable brand building practices both creative and effective. Pulling from nearly 2 decades of knowledge, our abilities stretch from creative to curation and result in profitable execution.

bottom of page